Thrifty is the go-to value brand for customerswho want to enjoy the journey and save money.

Thrifty is the “experiential value” brand of Hertz. It’s the go-to value brand for customers who want to enjoy the journey and save money. Hertz “medium brand”, satisfies the needs of those price-conscious clients who still want to take advantage of a wide range of rental options and services. In Italy, Distribution Sales and Marketing is responsible for the marketing of Thrifty products in the US, Canada and Europe. The American group is keen to expand its activities to all those European key tourist destinations through the Dollar Rent A Car and Thrifty Car Rental brands. Since February 2013, it has opened new agencies in France, Spain and Benelux (Belgium, Holland and Luxembourg), thus increasing the number of agencies to 335 for Thrifty brands.