Dollar is the smart go-to choice for the discerning value seeker with elevated expectations.

Dollar is the “smart value” brand of Hertz. Renting with Dollar is easy, practical and efficient. In Italy, Distribution Sales and Marketing is responsible for the marketing of Dollar products in the US. The American group is keen to expand its activities to all those European key tourist destinations through the Dollar Rent A Car and Thrifty Car Rental brands. Since February 2013, many agencies have been opened in France, Spain and Benelux (Belgium, Holland and Luxembourg), thus increasing the number of agencies to 259 for Dollar brands.


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