Firefly is a value car rental that makes part of Hertz family. The company provides low rates on car hire for price driven holiday travelers. Firefly’s fleet offer a wide choice of car hire options depending on your needs and budget, from small cars for short weekend getaways, to full size vehicles that you can hire for longer family holidays. In Italy, Distribution Sales and Marketing is responsible for the marketing of Firefly’s products in Italy, Spain and Great Britain.